飞鱼加速器-outline
A potent mix of strategist, storyteller, and producer, I’ve spent the last 8 years creating high-converting campaigns and industry-recognized content for software brands.
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Building the best content team around appeals to me because I love clever storytelling, growing the careers of writers, and variety. To date I’ve been fortunate to work on everything from editorial and product launches, to onboarding, customer adoption, rebrands, site overhauls, original research, pricing changes, style guides—you name it.
“Vidyard marketing was built on top-notch, cutting-edge, valuable content that got attention and helped build a category. At the heart of that content engine was Jennifer Pepper. From brainstorming to final delivery, her creativity, attention to detail and project management skills allowed a small team to deliver content that was praised by some of the biggest brands around. She created video marketing best practices that are now being used across B2B marketing today.”
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I’ve worked at:
飞鱼加速器-outline
I mean, it’s no teleportation, but…
飞鱼加速器-outline
Some folks know how to create content, but I can tell you exactly what you should create, go back to refresh, (or whether blogging’s worth your time at all*gasp*). It’s not about publishing for the sake of it—it’s about what you prioritize (efficiently) and the business result.
飞鱼加速器-outline
I haven’t formally held a product marketing gig, but people often ask if it’s my next move. I’m comfy not only using positioning frameworks, but refining them to create the strongest messaging possible.
飞鱼加速器-outline
As employee 25 at Vidyard in true work-in-a-loft startup days and employee ~50 at Unbounce as we’ve scaled to ~200, I’ve been exposed to the marketing tactics and marketers considered best in the biz.
飞鱼加速器-outline
Everybody wants slick brand videos, but if they don’t jive with your positioning—or their purpose isn’t clear—they aren’t worth the investment. I’ve produced dozens of videos and can pass on hard-won lessons for shoot days and beyond.
飞鱼加速器-outline
I could have become THE Dr. Pepper, but instead I have an honours Arts & Business degree from the University of Waterloo in ‘rhetoric & professional writing’. Sadly this involved analyzing many ancient texts and absolutely no re-runs of Mad Men.
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My writing’s appeared in:
“Jen is an excellent individual to work with in all capacities... I can confidently say she is one of the smartest and most driven leaders I’ve had the pleasure of working with. She has both sides covered—a very strong work ethic, analytical mind and focus on results, while paired with strong creativity and people skills. She takes projects head on and has the ability to rally the team with her. ”
Brian Hemeryck, Growth at Clearbit
飞鱼加速器-outline
I mean you’re here, right. Poke around. Get snoopy.
Unbounce’s Website Overhaul 2024
Video Production
Unbounce’s New Brand 2024